How to Start and Exponentially Build
Your Thriving Residential Maintenance System
My clients who have built a strong maintenance base are doing much better than those contractors who have few maintenance customers. Now, more than ever, it is time to start and build a thriving residential maintenance system.
Many contractors tell me:
They don't know where to start building a maintenance program or
They are stuck at a couple hundred agreements or
They need a system to exponentially grow their maintenance plans or
They renew less than 80% of their maintenance plans.
If this is you, now you can get the easy steps to profitably save at least
$1 million in cash within 10 years. And, do it quickly with my proven program.
Imagine never having to worry about having enough cash. No more wondering about how to meet payroll or how to fund a new truck. Or how to survive when most of the businesses are shut down and travel is restricted.
Imagine having less seasonality and more consistent cash flow.
Imagine a thriving, growing loyal customer base.
How do you do it?
With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company.
Dramatically increase your residential planned maintenance agreement (PMA) enrollments using a proven, systematic process.
Does this work?
Contractor in the
midwest:
“We had to open a savings account in another bank because we exceeded the Federal Insurance of $250,000 per account with our maintenance savings.”
Contractor in the southeast:
"The best thing you ever told us was to put the maintenance agreement cash in a savings account. In 7 years we saved over $1.7 million.”
Bob Barnes, Western Heating, Boise, Idaho
"The weather was mild this fall and we were still busy thanks to our maintenance agreement customers...and I now make money even in February!”
Jennifer Pierce,
Clay’s Climate Control, Linwood, New Jersey
“In two years we have increased our maintenance agreement customer base from 400 to 1100.”
Expected Outcomes
You increase your maintenance base by a minimum of 100 new maintenance clients a year. (If you are starting with no maintenance agreements, then you should generate a minimum of 100 maintenance agreements this year).
You start building a savings account which helps you get through slower times and eliminates the need for a bank line of credit.
This means you could generate at least an additional 6 to 8 system replacements and at least $18,000 to $36,000 in additional service work this year.
You build increased customer loyalty, decreased seasonality, and increased cash flow.
You take what they learn in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.
This is a four part
webinar series
- Watch live or from the replay
- Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, forms for this program)
- Homework prior to the first session
- Soft skills library available at a reduced investment - video programs to train your service technicians, dispatchers, customer service reps, and more
Session 1:
Why grow a thriving maintenance program
Foundation actions needed to get started
Maintenance Pricing
The five step process for enrolling maintenance clients
Establish the maintenance goal for the year
Homework - weekly tracking forms
Session 2:
SPIFFs
Marketing plan for the year
Contests
Maintenance retention – how and why
Weekly Tracking forms
Session 3:
Tickler files
Specific dispatch duties
Specific technician responsibilities
Customer service responsibilities
Session 4:
Louisiana State University Study review
Marketing materials
Dispatch scripts
Technician scripts and suggested role plays
The rest of the year follow up activities
Optional On-line video sessions
- Follow up training for dispatchers, service technicians, marketing, and follow up
- Supplement information from the training session
- Train your team members who will actually be performing these activities since most cannot come to the training session (ie it is not cost effective to take a technician out of the field to attend a maintenance class)
You may also invest in:
- Printing forms
- Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
- Website changes to incorporate maintenance into your websites
Who am I, Ruth King?
Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.
Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.
She is especially proud of two partners who bought their business from their former boss when it was about $750,000 in revenues. With Ruth’s help, the business grew to about $10 million in revenues and the company was sold for $9 million in cash.
Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania. She holds a Class II HVAC contractor’s license (inactive) in Georgia. Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.
Ruth hosts the popular podcast, Contractor Cents as well as a weekly ezine.
Her latest book, 101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them will be published in Spring, 2023. Her books, The Ugly Truth about Cash and The Courage to be Profitable (#1 best seller), joined Stephen Covey, Napoleon Hill, Dale Carnegie and 33 other esteemed authors in the top 37 books start up businesses (and other business owners) should read. These books are preceded by three other award-winning books, Profit or Wealth?, The Ugly Truth about Small Business, and The Ugly Truth about Managing People.
She contributes a monthly financial column to HVACR Business as well as columns Today’s AC, and many other regional publications. Ruth is a monthly contributor to the nationally syndicated radio show, The Price of Business. She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.
Your Investment
$1,497
Is it worth it?
If you follow this program and build more than $1,000,000 in the bank in ten years, this investment is "a drop in the bucket" for what you learn and the profits you generate.
And, you will build cash to cover business disruptions in the future.
REMEMBER MY GUARANTEE
If you implement this program, including sending in the homework, and you do not generate at least $2,000 in additional maintenance agreement revenues by within one year, I will refund your money. No hassles.
How to Get Started
Click the “Get Started Now” Button
Call us at 877-520-4321
I look forward to helping you increase your cash, customers, and profits.
